The most successful in tourism welcomed the New Year with a prestigious award.

Awarded by the National Tourism Organization of Serbia, the Tourist Flower Award for 2022 was given to Tourism organization of Loznica (tourist organization category), Belgrade Marathon (tourist manifestation category), Tara Tours (tourist agency category), Fruške Terme Hotel (hotel accommodation category), Lala Vineyard Glamping Resort (other hospitality facilities for accommodation category), Museum railway Šargan 8 (legal entity category). The award was handed in two new categories as well - influencer or blogger and electronic or print media. The winners are Boris Radošević, aka Lutajući putnik, and the Šarenica TV show.

Ninty-five candidates competed in seven categories. Choosing the favorites was a demanding job for both the jury and the audience which gave 50,000 votes. Those who set their goals high, who enrich the offer and make the vacation unforgettable were shortlisted for the award .

The significance of this year's award ceremony is even greater considering that tourism has started an upward trajectory after two challenging years of the pandemic. The recovery of Serbia as a tourist destination was achieved by the organizers, participants and guests joint effort. They continue to listen to the market, adapt to the needs of guests and set new records.