"WINE VISION by OPEN BALKAN" is the slogan of the just concluded fair that outlined the vision of the future cooperation of the region.

Wine attracted the visitors who got to know the tourist offer of the region over a good sip and enjoyed the music of the Balkans. It was an ideal opportunity for them to learn what connects Serbia, North Macedonia and Albania and what they can offer together. What landscapes they invite you to, what kind of vantage points they suggest and what kind of food they offer. It was a chance to plan your next trip based on the taste and color of the wine. To familiarize yourself with the history of viticulture, the uniqueness of the offer. To choose what these countries have in common, or what makes them different from each other.

It was an opportunity to see in practice how the Open Balkan works, what truths the wine hides and what the potential is for similar events to be repeated. And the numbers show that the space for new encounters is wide.

During the first day of the fair only, 400 business meetings were held, the best Serbian wines found their way to the world market, and guests found their way to new favorite destinations. Thousands of visitors mixed the tastes of wine and local food with pictures of the most beautiful landscapes of Serbia, which are ready for the upcoming autumn and winter season.

The organizers of the fair said that borders should not be an obstacle for the region, just as winemakers from Serbia, North Macedonia and Albania forgot about them. Namely, the event was symbolically opened by opening a bottle of red wine made from three local varieties from the three countries.

The Balkan is open!