Serbia has been proclaimed as a destination which has the greatest tourist lifestyle potential by the Lifestyle magazine, the leading lifestyle journal in Beijing, with the circulation of almost half a million copies.

The online survey which was completed by respondents aged from 25 to 59 has also shown the changes in Chinese tourists’ habits and needs.

According to the Lifestyle magazine analysis, the Chinese tourists prefer comfortable and relaxing tourist arrangements, and spend 6-10 days in average in their favorite tourist destinations. Patterns of booking have also changed recently, as the Chinese tourists now plan, book and, pay for their travel arrangements in advance.

The survey has also shown that the European continent is the favorite destinations for the Chinese tourists, while Australia/NZ, Japan, Republic of Korea and North America are on the second, third, fourth, and fifth place respectively.