At the 79th General Assembly of the European Travel Commission (ETC) in Ghent, Belgium on 8 October 2010 Gordana Plamenac, CEO/Managing Director of the National Tourism Organisation of Serbia (NTOS), was elected one of three Vice-Presidents of the ETC.

The European Travel Commission is an international, non-profit making organization, with its headquarters in Brussels. Its members are the 39 national tourism organisations of Europe, whose role is to market and promote tourism to Europe in general, and to their individual countries in particular. The President of the ETC is from Germany, and besides Serbia the deputies are also from Belgium and Switzerland.

National Tourism Organisation of Serbia officially became a member of the ETC in Malta on 3 September 2006. Membership of the NTOS in the ETC together with other European countries opens the possibility for better marketing promotion, not only in Europe but also in other continents.

Selection of the representative of Serbia as one of the ETC’s Vice Presidents is a result of previous efforts of the NTOS and Gordana Plamenac personally in the activities of this organization.