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The National Tourism Organisation of Serbia held a traditional ceremony for the "Tourist Flower" Award on 27 September – the World Tourism Day. The prize is being awarded to organizations and individuals for improvement of the quality of services and promotion of Serbian tourism. It was the fourteenth time that the Award has been given, this year in 14 categories.

Theme of this year's World Tourism Day is "Tourism and Biodiversity". National Tourism Organisation of Serbia earlier this year printed a brochure, "Nature of Serbia”, which shows rare plant and animal species, some of which represent an exquisite national treasure.

The following officials addressed at the ceremony:

· Mrs. Gordana Plamenac, CEO/Managing Director of the National Tourism Organisation of Serbia

· Mr. Zoltán Somogyi, Executive Director for Member Relations and Services at the World Tourism Organization (UNWTO)

· Mr. Goran Petković, State Secretary for tourism in the Ministry of Economy and Regional Development

· Mr. Ivica Radović, State Secretary in the Ministry of Environment and Spatial Planning

Winners of the "Tourist Flower" Award for the period from July 2009 to July 2010:

1. Category – Tourist Organisation

TOURIST ORGANISATION OF ZLATIBOR

2. Category – Special events in promotion of tourism (events, fair, conference, exhibition)

“VELIKOGOSPOJINSKI DANI”

3. Category – Accommodation Facility

HOTEL “ZLATIBOR MONA”

4. Category – Catering facility for providing food and drink

“RAKIA BAR” BELGRADE

5. Category – Rural tourist household

“RAJSKI KONACI”, LEUŠIĆI VILLAGE

6. Category – Vine cellar

The prize hasn’t been awarded this year

7. Category – Tourist agency

„GLOB METROPOLITEN TOURS“

8. Category – Representation of Serbia as a tourist destination, through electronic and printed media (film, publication, website, Internet page, TV show, a report or magazine)

ASSOCIATION “RURAL TOURISM SERBIA” FOR THE PROJECT SELO.RS

9. Category – Small value souvenir

ZVONČIĆI - FIGURINES IN NATIONAL COSTUME (LALA AND SOSA, SRBIJANAC)

10. Category – Big value souvenir

DOILY PATTERN FROM THE PIROT RUG, CALLED "SOVRA"

11. Category – Innovation in tourism

BELGRADE GREETERS

12. Category – Tidiness of the tourist complex

· SPECIAL NATURE RESERVE “ZASAVICA”

· MUNICIPALITY OF SURČIN

13. Category – Tourist guide

The prize hasn’t been awarded this year

14. Category – organization or an individual for contribution to the advancement of tourism of the Republic of Serbia

DEJAN VESELINOV

National Tourism Organisation of Serbia awarded this year two special "Tourist Flowers" outside of competition:

· ĐERDAP NATIONAL PARK

· "BIG CLEANING OF SERBIA" CAMPAIGN